Optimized websites that work.
Website design and development is our stronghold, our specialty, the sweet spot where our marketing and creative sensibilities really shine.
We just love the way an awesome website unites good design principles, smart strategies and continuously evolving technology for the ultimate representation of you. We create custom websites that work – optimized for searchability, navigability, usability, appeal and action.
Read on to geek out with us and learn more about the nitty-gritty of how we weave a great website.
Design is not just what it looks like and feels like. Design is how it works.
~ Steve Jobs ~
Your website’s information architecture is its structural design – the way its content is organized and labeled for navigation.
We start every website at the very beginning: we work with you to determine what content, look-n-feel and functional features will work best for what you’re trying to do. Then, we develop sitemaps and wireframes to show you how we’ll put it all together, including all major elements, calls-to-action, blog features, social-media integration, et al.
Long verbiage short: We ask questions, make suggestions, outline pages and draw boxes to create your information architecture – a project blueprint that turns complex content and sophisticated functionality into a beautiful, easy-to-use website.
Your website’s user experience, or UX, is how your audience feels while using your website. It includes user-friendliness and site efficiency, yes, but it also factors in information architecture, user-centric design principles, technological responsiveness and a sprinkling of psychology.
It’s not enough to just make a website that looks good and that you like, and call it good to go … because it won’t go. It must work – and work well – for your audience if it’s going to work, period.
So we begin with your brand, ask further questions and masterfully shape your answers into a website that’s accessible, attractive, easy-to-use, intuitive and cool, all while clearly communicating your story. Which makes for a rockin’ UX.
Simply put, a good user experience represents you brilliantly, and – much more importantly – creates happy users who happily take action.
Search-engine optimization, or SEO, means using keywords strategically within your website to move it up on Internet search-engines, like Yahoo! and Google.
BUT your search-engine ranking means nothing if people go to your website and do nothing.
You need a website that draws visitors to it, then moves them to do what you want: click, read, view, sign up, share, link, join, contribute, buy, contact, etc. That’s called conversion – turning a surfer into a supporter.
Our team of web wonders seamlessly blends the science of SEO with the art of conversion. We combine brilliant design, persuasive content and tactical coding to make sure 1) searchers find your website fast, and 2) when they visit, they find it irresistible.
We enjoy being challenged, so the ever-changing world of website development is our happy place. We stay up on today’s research, tomorrow’s trends and emerging technologies to ensure your online presence stays current and relevant. And of course, we design every site for responsiveness and gadget-friendliness.
So even when your website’s finished, it isn’t – not for us. We offer tracking and analytics, so you can watch your website at work, see your conversions tick up, know which elements are performing best and which can be improved. And we can update and enhance the site as necessary, to make sure you keep on getting the most virtual bang for your real buck.
- WordPress Websites
- Responsive Web Design
- Custom Website Development
- Information Architecture, Sitemaps, Wireframes
- Analytics & Tracking
- SEO Guidance
- Website Content
- Blogs, E-commerce, Events Management Integration
- Email Newsletter Design and Configuration
- Social Media Integration